top of page
Copywriting Portfolio
FormuLA Skincare
Description:
This portfolio showcases a mix of social, email, ad, website, and editorial content, demonstrating versatility in skincare copywriting. FormuLA Skincare represents a modern, minimalist, and science-backed approach to skincare, mirroring the needs of today’s beauty consumers.
The company listed is a fictional skincare company. The purpose of this document is to showcase my copywriting abilities.
Nude Alchemy Skincare
Description:
This social media campaign successfully blended engagement-driven content, product education, and trend-driven storytelling to create an immersive launch strategy for Nude Alchemy’s Lumin Eye Serum. The multi-platform approach maximized visibility while maintaining brand consistency, reinforcing Nude Alchemy’s minimalist, science-backed, and effortlessly radiant identity.
The company listed is a fictional skincare company. The purpose of this document is to showcase my copywriting abilities.
Sample Deliverables
-
Social Media Content: A document that details a social media campaign for a new product launch. This contains Instagram captions, Ad copy for Instagram/TikTok stories, and a video script for TikTok.
Nude Alchemy Skincare
Description:
This portfolio document showcases a comprehensive copywriting campaign for BioClarity’s Lip Renewal Mask, a science-backed, plant-powered lip treatment. It includes engaging marketing content designed to promote the product across multiple touchpoints, ensuring a consistent and compelling brand voice.
The company listed is a fictional skincare company. The purpose of this document is to showcase my copywriting abilities.
Sample Deliverables
-
Email Marketing: A product launch email and return-to-cart reminder to drive conversions.
-
Website Content: A detailed, benefit-driven product description highlighting key ingredients and their effects.
-
Educational Q&A: A skincare-focused guide answering common lip care concerns, reinforcing the product’s value.
-
This collection demonstrates expertise in digital marketing, e-commerce storytelling, and skincare-focused copywriting, making it an excellent showcase of strategic, persuasive content creation.
"Quest for Connection" - A Social Media Campaign for a Fantasy MMO
Description: A campaign built around the theme of "connection" in the gaming world, highlighting multiplayer gameplay and community stories.
Sample Deliverables
-
Video Script: A trailer script showcasing players forming alliances to overcome challenges, emphasizing teamwork and adventure.
-
Social Media Content: A series of Instagram posts with dynamic captions like, "Every hero needs a party. Find yours today.”
-
Tagline Development: “Play Together. Win Together.”
Voice of the Vanguard - A Fictional Brand Narrative
Description: Developed an immersive backstory for a game protagonist tied to a product launch.
Sample Deliverables:
-
Backstory Writing: A two-page story introducing the character's motivations and relevance to the campaign theme.
Level Up Launch - Introducing a New Console Feature
Description: Created an integrated marketing campaign for a fictional gaming console update.
Sample Deliverables:
-
Launch Trailer Script: A short, impactful script showcasing new features with punchy copy like, “Unlock the power of next-gen gaming.”
-
Deck Presentation: Designed and wrote a pitch deck outlining the campaign's creative strategy, messaging, and execution plan.
bottom of page